Nike Store

Early on in the 90s Nike came on to the scene by signing Michael Jordan to a shoe contract. Ever since that day Nike became a powerhouse in the shoe industry. Shoe collectors loved their unique designs and top quality. Nike really caught the public's attention by releasing commercials that made people want to buy their shoes. This was due to their brilliant marketing team. People felt a connection with the players they watched on tv by wearing their shoes. With the use of social media Nike effectively uses Twitter to reach out to fans and notifies them when a new release of a shoe is coming out. 

By posting pictures of future releases on Twitter, Nike really engages customers to see when the latest shoes will come out. For example just a few days ago Nike did a surprise release on Twitter of the most anticipated shoe of the year which was the Air Yeezy 2 "Red October." Priced at $245 the sneakers were sold out in 10 minutes. So the people that closely followed Nike's Twitter page were the lucky ones to actually get a pair. Of course there were many upset people because they didn't even have a chance to purchase them. One customer states that he had it in his cart ready to check out when it gave him the message that it was no longer available. Nike will continue to hype up customers when it comes to new releases because of how well they interact with their fans.