KickOffLabs

KickOffLabs is a landing page and e-mail marketing site.  It can be used to generate leads and then do e-mail marketing or run contests, etc.  A landing page is a webpage that is used to gather visitor information and use it for various marketing campaigns. The webpage is set up for whatever marketing need the company has (generating sales, recruitment, contests, etc.)

I think this is a great technology with many uses in the business community.  An immediate use I see for this technology is staff recruitment.  A company could set up their job application on the site and allow candidates to upload their resume and/or other required documentation.  They would then enter the link to the webpage address on all outgoing correspondence/marketing materials including letters, memos, e-mails, receipts, signage, flyers, website, Facebook page, etc. and say something like 'Now Hiring.  Apply at www.oursite.com. Candidates would goto the website and complete the application and upload their documentation.

A 'thank you for applying' type e-mail would automatically be generated and sent to the applicant.  The company would not only have full candidate information for scheduling interviews (and future marketing), but would also be able to see reports to access the effectiveness of their recruitment efforts. They could see how many total people applied and of that number how many were qualified, how many were called for interviews, how many were hired, how many will be called later for different positions, etc.

For this particular application of the technology, I think a company would have a good recruitment tracking system and could save a great deal of money in HR recruitment advertising.

Carolyn