#SwifferEffect

Everyone has seen the Swiffer commercials with that cute old couple Morty and Lee who are both in their 90’s and have been married for 44 years. Much like the Wheat Thin commercial, Swiffer has taken ‘regular’ consumers and left them a present on their doorstep. Their prize, Swiffer dusters to help Lee reach those hard to reach places.

Swiffer was genius to use these two consumers for their commercial! After this commercial aired last summer, Morty and Lee have been on several talk shows and interview talking about their marriage and not to mention, Swiffer gets named dropped (free publicity) during their interviews. These two were even on Ellen and the Today Show! Swiffer’s hashtag at the end of the commercial was great placement! #SwifferEffect campaign started to generate some serious hashtags after Morty and Lee first appeared in their first TV commercial. In fact, they were such a hit for Swiffer, Morty and Lee have done several commercials.

I have Swiffer products in my house. It is not because of Morty and Lee, although I think they’re absolutely adorable! I would say that if consumers didn’t know about Swiffer or didn’t care for it, I think with so much publicity that Morty and Lee generated, it would be hard not to go buy a Swiffer duster for yourself. By having a sweet old couple, who show affection for one another, while using a cleaning product, we as the consumer connect because of the emotion aspect. So then by being at the store, you might walk by the Swiffer aile and remember the sweet commercial of Morty and Lee, and decide why not, and in the cart it goes. #SwifferEffect has generated and continues to generate brand recognition for Swiffer to many consumers on Twitter. All and all I think that they were PR geniuses!